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Writer's pictureDonna Ali

UK Black Business Show - London.






Maternal Serenity is a natural scent brand of products for mother and baby. Founded by Fatima Ali, in 2021. After working in various roles for the NHS, Fatima is well experienced in working with new mothers, providing maternity complementary therapy, midwifery, and postnatal support. Maternal serenity offers an array of products such as, balancing restoring pulse oils, body butter and soaps. All products are natural, and no stone is left unturned, when it comes to ensuring the brand is integral to the mindfulness of respecting mother earth. It was the first-time maternal serenity has featured as an exhibitor at the UK Black Business Show, an opportunity that, Fatma says, is essential to developing the brand. She said, 'attending this event has been very encouraging, as people have been so complimentary of our packaging and scents. It is great to have such positive feedback from other Black owned businesses, and it has been an opportunity to network and meet like minded entrepreneurs'. 'We will be back'!



Founder of Maternal Serenity, Fatima Ali and her husband.




Organic, Conscious & Effective Maternity Skincare.



Transform your skin during this special time in your life with pregnancy skincare products that will nourish and protect.









The founder of The Plain Shop: Ayo Adedeji







The plain shop was founded by Ayo Adedeji who is also the artistic creator, and Emma Rudy who is the illustrator. The idea for the plain shop, came out of the pandemic during a time of quiet contemplation. They both wanted to create a lifestyle brand that was minimalistic, with a focus on simplicity, which encompassed quality and inclusivity. The aim is to build a community that everyone can be a part of to share in a common ethos, ‘it is, what it is’. The full range consists of t-shirts, hoodies, jumpers, hats, and bags. They also have a colouring book and set of playing cards. We spoke to Ayo and asked why he thought events such as the UK Black Business show was important and did it live up to his expectations? He replied, "the UKBBS absolutely lived up to my expectations. I aimed to connect with as many people as possible and gain insight into my products and brand from my community. I also aimed to make as much profit as possible so I can directly redistribute it to hawkers, small business owners and an orphanage in Nigeria. The UKBBS was my opportunity to do that and I was able to do so which was really exciting". He added, "organisations like the UKBBS and Black Pound Day are quintessential to the empowerment of the black community. We are already incredibly culturally impactful but by supporting small businesses, we can grow the black middle class and have a more prosperous and politically influential community as well"





Founder of Rum Vibes, Tamo Carter



Jamaican Rum Vibes was founded by Tamo Carter, who is originally from Jamaica. Tamo’s inspiration for the product stems from his grandfather’s stories of when he used to run his rum business, using a horse drawn sugar cane mill and rum bar, back in the late 1940’s. Rum is a staple drink of Jamaica and these 250 ml cans of various flavours, pulls a punch, at 4.5% vol. They are currently stocked in over 200, Co-op stores, but sadly only one in Wales, which is Lampeter. The company are trying to branch into Wales and are looking for wholesalers, bars, and restaurants. Jamaican Rum Vibes attended the UK Black Business show, to find more distributors and to bask in the Black excellence that the event offers. We had a fantastic time, speaking with many of the entrepreneurs present. But these were just some of our favourites. A truly inspiring day and great connections were made. Let’s hope UK Black business show comes to Wales.




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